I'm a marketer, not an engineer.
First and foremost, I'm a marketer, not an AI engineer or developer. Twenty years in B2B marketing, in-house, the last two using AI to run real campaigns.
That's what this is about. Not theory, not a tool tour. The hands-on use of AI to do the actual work: campaign planning, reporting, emails, landing pages, design, websites, all of it.
I'm a marketer solving real marketing problems with these tools. I'm not teaching AI in the abstract. I'm showing you how I actually use it, and how you can too.
See what I've built →
AI won't replace you. But someone who knows how to use AI may.
That's not a threat. It's a description of what's already happening.
Most marketing teams don't have an AI problem. They have a clarity problem. AI just makes that more obvious.
The AI shift is the same pattern. Faster.
I lived through the print-to-digital shift early in my career. I watched teams resist it, then scramble, then lose ground they never recovered.
I practise what I teach.
The same AI skills I teach, I use every day. On real work for clients, and on my own business. Not demos, not theory. Systems that ship.
Not a hype merchant. Not an academic. Not a motivational speaker. Not a tech bro.
A marketer who builds systems and thinks structurally about leverage.
I came into this overwhelmed. I knew AI mattered, but I didn't have the time to work it out on my own. I came away with things I can use, not a list of tools to go and investigate. I now feel confident.
Sarah Sutton CMO, Send Technology Stop feeling AI FOMO.
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