I build AI marketing systems that ship real work.
Twenty years in B2B marketing. Mostly in-house. Mostly building things from scratch when nobody else would. Now I do the same thing with AI.
AI won't replace you. But someone who knows how to use AI may.
That's not a threat. It's a description of what's already happening.
Most marketing teams don't have an AI problem. They have a clarity problem. AI just makes that more obvious.
The AI shift is the same pattern. Faster.
I lived through the print-to-digital shift early in my career. I watched teams resist it, then scramble, then lose ground they never recovered.
An automated content pipeline, built in Claude Code.
Research agent, writer agent, illustrator agent, publisher agent. It produces the weekly newsletter end to end.
My editorial judgement is the quality gate at every stage.
AI executed. I steered.
That phrase is the whole approach.
The marketer who can prototype, ship, and deploy without waiting for an engineering ticket is operating on a different level. Not because they're more productive. Because they have leverage nobody else has.
Three things, in order.
The main thing. Weekly. Sharp thinking on AI, automation, and modern growth, written for people who actually ship.
Goes deeper. Frameworks, systems, the things that don't fit in a newsletter.
For teams who want help building this properly.
Not a hype merchant. Not an academic. Not a motivational speaker. Not a tech bro.
A marketer who builds systems and thinks structurally about leverage.
Let's make something
worth reading.
Short form, or email me directly. I reply within two working days.