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Field notes

AI, marketing, and the space between. Observations from someone watching the shifts and building inside them.

Featured 2 June 2026

The Infrastructure Gap Is the Strategy Now

The capabilities arrived. The systems to use them well didn't. That gap is where the next advantage lives.

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29 May 2026

The Skill That Survives Every AI Upgrade Just Changed

Every major marketing platform just replaced manual controls with brief-driven AI. The skill that survives is writing the brief that runs the system.

20 May 2026

How I Rebuilt My Website Using Claude Code And Claude Design. And Why You Should Also.

The configuration that built this site didn't exist eighteen months ago. It exists now, and it changes what a marketer working alone can ship.

1 May 2026

The Tools Aren't the Bottleneck. You Are.

AI marketing has an execution gap, and it's not about access to better software.

24 Apr 2026

Code Is the New Creative Medium. That Changes Who Gets to Build.

Anthropic and OpenAI both launched design tools in the same week. The threat isn't to designers. It's to the production layer sitting between an idea and a finished asset.

18 Apr 2026

The Delegation Trap: Why Handing Everything to AI Is the Wrong Move

AI can now run campaigns, generate assets, and target audiences without you. The marketers who let it will lose.

9 Apr 2026

Anthropic Launches Managed Agents: The Engineering Barrier Just Collapsed

Anthropic's Managed Agents didn't just launch a hosting service. It collapsed the gap between teams who can build AI agents and teams who can't.

2 Apr 2026

The AI Discovery Layer Doesn't Reward Visibility. It Rewards Authority.

Everyone's scrambling to get seen by AI. The brands that win will be the ones AI trusts enough to cite.

27 Mar 2026

AI Isn't Your Marketing Tool. It's Your Marketing Platform's Tool.

The most important shift in marketing this year isn't that you can use AI, it's that your platforms already are, whether you've decided to or not.

20 Mar 2026

I Built a SaaS That Sells Itself to AI Agents. Here's What That Taught Me.

AI agents are discovering, evaluating, and subscribing to software on their own. I built a product for this market before most people noticed it existed. Here's what I learned.

13 Mar 2026

The Same Mistake Businesses Are Making With AI That Factory Owners Made With Electricity in the 1890s

The biggest productivity revolution in history stalled for 30 years because people swapped one power source for another and changed nothing else. AI is following the same script.

6 Mar 2026

The Governance Gap Will Hurt You Before the AI Does

AI isn't the risk. The risk is that 70% of marketers already know it's failing and only a third plan to do anything about it.

27 Feb 2026

The SaaSpocalypse Is a Feature, Not a Bug

Why your favourite marketing tools are about to become invisible infrastructure.

20 Feb 2026

Stop Just Talking About AI. Start Building With Claude Code

What really happens when a marketer decides to stop talking about AI and start building with it. A behind-the-scenes account of shipping a live product with Claude Code.

13 Feb 2026

From Vibe Coding to Vibe Working

Most marketing teams are still treating AI like a smarter intern. But with models like Claude Opus 4.6, the shift is no longer about generating words faster. It's about handing real work over to systems that can plan, coordinate, and execute.

6 Feb 2026

Is Moltbot a Digital Trojan Horse?

Why the rush towards agentic AI assistants like Moltbot could be creating more risk than reward for marketers.

16 Jan 2026

The 2026 Marketing Playbook: How to Win When Everything Breaks

Legacy funnels are breaking, AI hasn't delivered the results we were promised, and the best teams are adapting with agentic workflows, loop marketing, and systems-first thinking.

26 Dec 2025

Automatically Enrich HubSpot Custom Fields with AI: How to Build Custom Enrichment Workflows for Any Business Need

Most B2B companies have incomplete customer intelligence in their CRM. This workflow automatically enriches HubSpot records with AI-powered business intelligence for less than one-tenth of a penny per company.

20 Dec 2025

AI Newsletter Workflow: From Meeting Transcript to Published Content Same-Day

How to turn a Monday morning meeting into an afternoon newsletter using NotebookLM, Claude, and HubSpot — a working case study of marketing automation that actually works.