AI marketing and what I've actually shipped.
Writing on AI in marketing, B2B strategy, and the small places automation earns its keep. Written from inside the shift, not from the sidelines.
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How to repurpose a blog post into an infographic in 5 minutes
A Claude Skill turns an article you have already published into a 1080x1350 LinkedIn graphic in your own brand. Here is the workflow, start to finish.
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Is the CMO Role Dying? Only the Hands-Off One
Forrester puts the CMO title at 36% of the Fortune 500, down from 55%. The title is being re-scoped, not deleted. What is ending is the hands-off CMO.
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AI Marketing Consultant for B2B: What to Check
How to choose an AI marketing consultant for B2B: the questions to ask, what a good answer sounds like, and why ecommerce results rarely transfer.
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AI Search Audit for B2B Websites: What You Get
What an AI search audit for B2B websites actually produces: the four findings, the order they matter in, and a worked example run on my own site.
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AI Marketing Coaching for CMOs: What It Covers
AI marketing coaching for CMOs: what one-to-one work with a marketing leader covers, what it produces, and why it should come before team training.
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Are "techie" marketers finally having their moment? The rise of the Marketing Engineer
For years I rejected the techie label. Now the system is the strategy. What a Marketing Engineer really does, and where the role should sit.
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AI Marketing Training for Marketing Teams
AI marketing training for marketing teams: what separates a session that changes how the team works on Monday from a webinar forgotten by Friday.
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AI Marketing Workshop Cost: What Drives the Price
What an AI marketing workshop costs depends on four things: length, group size, location, and how much of it is building. Here is how the number is set.
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AI Marketing Consultant vs Agency: Which to Hire
AI marketing consultant vs agency: what each is built for, when an agency is the right call, and why teams wanting AI in-house should hire the other.
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AI Consultant Near Me: How to Hire One in Bristol
Searching for an AI consultant near me? What the role actually covers, the four questions to ask before hiring, and why being in the room decides it.
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Your Many Years of Marketing Experience Just Became a Technical Skill
Anthropic studied 400,000 Claude Code sessions. Domain expertise beat coding background. What that means for marketers with twenty years behind them.
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Why Competitors Win Google AI Overviews Citations
A Google AI Overviews citation rewards content investments made years ago, not new tools. Who is already winning, why it compounds, and the one move to make.
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Hire a Consultant vs DIY AI Marketing Stack
Hire a consultant vs DIY AI marketing: the three-question test for deciding whether to build your stack in-house or bring someone in.
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Cloudflare Pages for Marketing Teams: The Deploy Pattern
Cloudflare Pages for marketing teams: the four-stage deploy pattern that lets AI agents publish safely, with the pull request as the review gate.
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The Four AI Marketing Stack Briefs to Write First
The four AI marketing stack briefs that govern every agent you run: voice, identity, job and product. What goes in each one, and why they stay separate.
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How to Audit a B2B Website for AI Search Visibility
Your last SEO audit scored none of this. Here is how to audit a B2B website for AI search visibility, in four passes and ten checks.
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The Editor's Stack: B2B content architecture
In the Editor's Stack, work moves through five stages: research, brief, writer agent, human review gate, publish pipeline. Here is what each one does.
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What an AI Marketing Strategist Actually Does
An AI marketing strategist builds AI systems inside your team, not for you. Here is what the role covers, what it does not, and when you actually need one.
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How to Set Up an AI Content Workflow with Claude Code
Set up an AI content workflow with Claude Code: the four-part pipeline of brief, agent, commit, and PR review that produces consistent output at low cost.
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How to Write a Brief for AI Marketing Platforms
How to write a brief for AI marketing platforms: the four-part structure that gives AI-driven campaigns precise inputs instead of vague intent.
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Beehiiv vs Substack for B2B Marketers in 2026
Beehiiv vs Substack for B2B marketers: how the two platforms compare on ownership, deliverability, automation, monetisation, and AI integration.
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Get Cited by AI Search: A Marketer's Checklist
Eight signals that help you get cited by AI search engines like ChatGPT and Perplexity. A working checklist with the minimum implementation for each.
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Three Levels of AI: Why Marketers Stall at Level One
Most marketers are stuck chatting with AI when they could be delegating whole jobs or building systems. A three-level map, and what decides if you move up.
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Measure Brand Visibility in ChatGPT and Perplexity
Your analytics stack can't see how AI search is sending buyers to your competitors. Here's how to measure brand visibility in ChatGPT and Perplexity.
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I built a Claude Skill that builds B2B landing pages. Here's how.
B2B landing pages underperform for structural reasons, so I built something structural: a Claude Skill enforcing the principles most teams half-remember.
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One-Off AI Tasks Are Dead. And One-Off Pipelines Are Next.
One-off tasks are dead and one-off pipelines are next. The leverage is a versioned playbook that spins up a pipeline per site and upgrades them together.
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I Built an AI Agent Loop That Runs My SEO. Here's What Happened.
How I rewired a one-way SEO flywheel into a real feedback loop. The agent now measures its own work, learns from live data, and decides what to do next.
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The Infrastructure Gap Is the Strategy Now
The capabilities arrived. The systems to use them well did not. That gap is where the next advantage lives, and where most teams are not yet looking.
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The Skill That Survives Every AI Upgrade Just Changed
Every major marketing platform just replaced manual controls with brief-driven AI. The skill that survives is writing the brief that runs the system.
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How I Rebuilt My Website Using Claude Code And Claude Design. And Why You Should Also.
The configuration that built this site didn't exist eighteen months ago. It exists now, and it changes what a marketer working alone can ship.
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The Tools Aren't the Bottleneck. You Are.
AI marketing has an execution gap, and it is not about access to better software. The constraint is who owns the work and whether anyone has time for it.
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Code Is the New Creative Medium. That Changes Who Gets to Build.
Anthropic and OpenAI both launched design tools in the same week. The threat is not to designers. It is to the production layer between idea and asset.
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The Delegation Trap: Why Handing Everything to AI Is the Wrong Move
AI can now run campaigns, generate assets and target audiences without you. The marketers who hand all of it over are the ones who will lose. Here is why.
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Anthropic Launches Managed Agents: The Engineering Barrier Just Collapsed
Anthropic's Managed Agents didn't just launch a hosting service. It collapsed the gap between teams who can build AI agents and teams who can't.
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The AI Discovery Layer Doesn't Reward Visibility. It Rewards Authority.
Everyone is scrambling to get seen by AI. The brands that win will be the ones AI trusts enough to cite, and citation is earned differently from ranking.
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AI Isn't Your Marketing Tool. It's Your Marketing Platform's Tool.
The most important shift in marketing this year isn't that you can use AI, it's that your platforms already are, whether you've decided to or not.
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I Built a SaaS That Sells Itself to AI Agents. Here's What That Taught Me.
AI agents are discovering, evaluating and subscribing to software on their own. I built a product for that market before most people noticed it existed.
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The Same Mistake Businesses Are Making With AI That Factory Owners Made With Electricity in the 1890s
The biggest productivity shift in history stalled for thirty years because factories swapped the power source and changed nothing else. AI is repeating it.
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The Governance Gap Will Hurt You Before the AI Does
AI isn't the risk. The risk is that 70% of marketers already know it's failing and only a third plan to do anything about it.
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The SaaSpocalypse Is a Feature, Not a Bug
Why your favourite marketing tools are about to become invisible infrastructure, and why that is a feature rather than the collapse it is being sold as.
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Stop Just Talking About AI. Start Building With Claude Code
What happens when a marketer stops talking about AI and starts building with it. A behind-the-scenes account of shipping a live product with Claude Code.
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From Vibe Coding to Vibe Working
Most teams still treat AI like a smarter intern. The shift is no longer generating words faster, it is handing real work to systems that plan and execute.
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Is Moltbot a Digital Trojan Horse?
Why the rush towards agentic AI assistants like Moltbot may be creating more risk than reward for marketers, and what to check before you install one.
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The 2026 Marketing Playbook: How to Win When Everything Breaks
Legacy funnels are breaking and AI has not delivered what was promised. What the best teams are doing instead: agentic workflows and systems-first thinking.
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Automatically Enrich HubSpot Custom Fields with AI: How to Build Custom Enrichment Workflows for Any Business Need
Most B2B companies have incomplete customer intelligence in their CRM. This workflow enriches HubSpot records with AI for a fraction of a penny each.
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AI Newsletter Workflow: From Meeting Transcript to Published Content Same-Day
How to turn a Monday morning meeting into an afternoon newsletter using NotebookLM, Claude and HubSpot. A working example rather than a theory.
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