Four ways to ship. All of them boring, on purpose.
Engagements usually start with one of these and grow into two. Prices are project-based and written up-front; there are no retainers and no mystery.
A HubSpot (or Salesforce) that knows the specifics.
Most CRMs are populated by LinkedIn scrapers and hope. We wire them up with AI enrichment that's cheap, auditable, and tuned to the fields your sales team actually use.
- 01 Audit the existing field tree. Kill what's unused. Rewrite what's vague.
- 02 Build enrichment agents per field, with source-backed answers.
- 03 QA pass: sample, grade, retune. No field ships until it's under 1% error.
- 04 Hook into the sales team's actual workflow — not a dashboard nobody opens.
- → A CRM where segmenting actually works.
- → Cost per enriched record in the fraction-of-a-penny range.
- → Sales reps opening records and finding something useful already there.
Best for: B2B teams whose CRM is technically populated but functionally empty — and who wish they could slice it by anything real.
Agents that do the boring bits.
Not a chatbot on your website. The small, unglamorous automations that eat five hours of someone's Monday and should stop.
- 01 Find the five-hour-a-week tasks. Watch someone do them. Map the decision points.
- 02 Build narrow agents with narrow tool access. One job each.
- 03 Instrument them. Log what they decide. Escalate what they're unsure about.
- 04 Hand them to the person who used to do the task, not a new ops hire.
- → Hours back where they're most expensive.
- → A paper trail for every decision the agent made.
- → An off-switch that anyone on the team can reach.
Best for: ops, marketing, or CS teams with repeat weekly processes that are mostly-but-not-entirely mechanical.
Spot where AI earns its keep.
A short engagement that maps your current AI surface, kills the performative, and ships a one-page plan for the next six months.
- 01 Two weeks, fixed-fee.
- 02 Interviews: ten to fifteen across marketing, ops, leadership.
- 03 Tooling inventory: every tool, every seat, every monthly spend.
- 04 A workshop. A written plan. Three concrete workflows to build first.
- → An honest map of where AI already is in your org.
- → A shortlist of places it should be, and where it shouldn't.
- → A plan your CFO will read and your CMO will execute.
Best for: teams that have done AI pilots, are tool-fatigued, and want a second opinion on what's worth keeping.
Four phases. Nothing surprising. Everything written down.
Call
Thirty minutes. You talk, I listen. If I'm not the right person, I'll say so.
Scope
A written statement of work. Fixed price, fixed timeline, small T&M line.
Ship
Two to eight weeks depending on the pillar. Weekly written updates.
Handover
Your team owns it. I'm around for four weeks after, on-call, included.
Six questions I get asked a lot.
01 How do you price this? +
Project-based, written up-front. Audits are fixed fee. Build engagements are a scoped statement of work with a fixed price and a small time-and-materials line for anything we didn't see coming. No retainers.
02 Do you work alone or with a team? +
Alone, most of the time. For larger builds I bring in a trusted engineer I've worked with for eight years. You'll meet them before they start.
03 How many clients do you take at once? +
Four, sometimes five. Never six. This is on purpose — the work is attention-heavy and the only way to do it well is to not take too much of it.
04 What if I don't know which pillar I need? +
Normal. Most engagements start as an audit and turn into a build. Book a call; if we shouldn't work together I'll tell you in the first fifteen minutes.
05 Do you do one-off workshops or talks? +
Occasionally. Email me with the shape of it.
06 Do you work internationally? +
UK-based, happy to work with EU and US clients — but most meetings need to sit in a window that works for UK afternoons.
Let's make something
worth reading.
Short form, or email me directly. I reply within two working days.