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AI-native marketing · B2B

Good vibes.
Sharper marketing.
Real AI.

— What we do

B2B marketing that earns attention instead of renting it. AI workflows that actually ship, not decks about AI workflows. Newsletters people look forward to. HubSpot that salespeople trust.

Based in the UK. Working with specialist insurers, B2B SaaS, and professional services firms. Client list kept short on purpose.

— Services · 04
All services →
01
AI newsletters

Meeting transcript to polished newsletter in under ninety minutes. One human review, zero formatting passes.

02
CRM enrichment

Structure what you already know about your customers — at scale, at pennies per record.

03
Ops agents

The weekly report nobody wants to make. The status update that kills an afternoon. Agents that do that instead.

04
AI audit

A two-week engagement. Every AI touchpoint mapped, every redundant tool named, a short list of what to do next.

— How it works

From first call to shipped automation.

01
Thirty-minute call

You talk, I listen. If I'm not the right person I'll tell you in the first fifteen minutes.

02
Written proposal

Fixed scope, fixed price, fixed timeline. Usually within a week of the call.

03
Build and ship

I build with you, not for you. Every handoff comes with documentation your team can actually maintain.

04
Measure what matters

Not vanity metrics. The number you actually care about: hours saved, records enriched, opens per send.

TRIGGER Mon 09:00 NOTEBOOK transcript CLAUDE draft REVIEW 15 min HUBSPOT send
— On AI and marketing
"The best AI output is indistinguishable from considered human writing — not because it fooled anyone, but because a human thought hard about what to ask for."
— From the field notes
NotebookLM — sources
monday-call-transcript.txt 48 KB
ci-style-guide-v3.pdf 12 KB
previous-editions.zip 220 KB
segment-notes-q1.docx 31 KB
— Selected work · 02
All case studies →
01 Consumer Intelligence
Newsletters · Consumer research
01 / 02 Newsletters · Consumer research

A weekly newsletter that costs 15 minutes of analyst time.

Turning a Monday analyst call into the inboxes of 4,000 subscribers by 4pm — one round of review, nothing skipped.

90 min
Call → draft
15 min
Review
150+ hrs
Saved / yr
02 Consumer Intelligence
CRM enrichment · Consumer research
02 / 02 CRM enrichment · Consumer research

A HubSpot that finally knew what each company actually did.

Enriching 18,000 HubSpot company records with structured fields the sales team trusted enough to rebuild lists around.

£0.00076
Per record
£76
Total spend
<0.1%
Error rate
— Field notes
All writing →
18 April 2026
The Delegation Trap: Why Handing Everything to AI Is the Wrong Move
ai-marketing
9 April 2026
Anthropic Launches Managed Agents: The Engineering Barrier Just Collapsed
ai-agents
2 April 2026
The AI Discovery Layer Doesn't Reward Visibility. It Rewards Authority.
ai-marketing
27 March 2026
AI Isn't Your Marketing Tool. It's Your Marketing Platform's Tool.
ai-marketing
AL
Andrew Lamamills
Founder · GoodVibeMarketer
— Who's behind this

Andrew Lamamills. Marketing strategist, reluctant engineer.

I spent a decade in B2B marketing before AI made the craft interesting again. Now I work with specialist businesses — insurers, SaaS companies, professional services firms — building the AI infrastructure that lets a small team punch well above its weight.

GoodVibeMarketer keeps the client list deliberately short. Four or five engagements at a time, done properly, beats ten done at arm's length.

Read the full story →
— Ready when you are

Let's make something
worth reading.

Short form, or email me directly. I reply within two working days.

Start a project → Or email directly